BA (Hons) Music Business & Events - 2026 Entry

Finance and Budgeting Essentials 

You’ll develop essential financial skills to manage music projects, tours, events, and artist contracts. Through real-world case studies and practical exercises, you’ll learn how to create and evaluate budgets, forecast income, and make strategic financial decisions. This module gives you a solid foundation in budgeting, planning, and financial management for the music industry. 

Live Music Business 

You’ll gain a deep understanding of the live music industry, including legal, management, and entrepreneurial aspects. From venue operations to event logistics and merchandising, this module prepares you to manage live events across genres, both nationally and internationally. You’ll also explore pathways to launch your own live music ventures. 

Music for the Creative Industries 

You’ll explore musical genres, audience communities, and commercial trends to understand how and why music is created and consumed. You’ll reflect on the balance between art and commerce, enhance your music appreciation, and work collaboratively with peers. This foundation supports creative thinking and future projects across the music and wider creative industries. 

Music Industry Principles 

You’ll examine how the UK music industry functions, exploring key business structures, stakeholder relationships, and operational practices. You’ll gain essential skills in business planning, analysis, and strategy, helping you understand how creative ideas turn into commercial success. This module gives you the tools to thrive in a fast-paced, evolving sector. 

Music, Culture, and Meaning 

You’ll explore how music reflects and shapes society, culture, and identity. Analysing current and historical trends, you’ll gain an interdisciplinary perspective on the creative industries. You’ll assess how global events influence music and develop critical thinking around the relationship between art and culture in contemporary contexts. 

Musical Identity 

You’ll explore how music interacts with politics, culture, and social identity. Using case studies and analytical tools, you’ll examine themes like youth culture, race, gender, and class. This module helps you understand how music carries meaning—and how those meanings shape industry practice and audience connection. 

Artist Authenticity and Storytelling 

You’ll learn how artists use storytelling to build identity, connect with audiences, and stay authentic in a commercial world. You’ll analyse case studies, explore marketing strategies, and craft your own artist narratives. This module helps you shape stories that resonate—both creatively and commercially. 

Artist Management 

You’ll explore the business of managing artists, creativity, and innovation. You’ll study key industry roles and responsibilities, and gain insights into how to support creative talent locally and globally. This module prepares you to manage teams, projects, and artists with a strategic and creative mindset. 

Creative Industries Innovation 

You’ll examine how digital technologies shape music and the wider creative industries. From distribution to digital marketing, you’ll explore how innovation drives change and opens up new opportunities. You’ll analyse cultural and economic impacts and learn to apply tech creatively to grow audiences and careers. 

Events Marketing 

You’ll build essential marketing and branding skills for the music and events industry. You’ll plan campaigns, analyse the use of social media, and understand the ethical and cultural impacts of marketing. Through practical projects, you’ll learn how to position creative work and attract diverse audiences. 

Events Start-Up 

You’ll learn how to launch a live events business, from concept to execution. Whether creating your own brand or pitching for clients, you’ll develop entrepreneurial skills and understand how to operate in today’s global events market. The module supports online, in-person, and hybrid event models. 

Intellectual Property 

You’ll explore how copyright, licensing, royalties, and IP rights apply to music. You’ll understand how to protect and monetise creative work, and how to navigate legal frameworks. This module gives you practical knowledge of music law and the tools to manage your rights in a digital age. 

Emerging Music Models 

You’ll examine how innovation and market changes are reshaping the music industry. You’ll explore strategy, business models, digital disruption, and shifting consumer behaviour. Analysing real-world case studies, you’ll learn to spot trends, form alliances, and adapt to change in an unpredictable and competitive landscape. 

Individual Research Project 

You’ll carry out an independent research project on a complex issue in the music or events industry. Drawing on skills gained throughout your course, you’ll conduct in-depth primary or secondary research, sharpen your critical thinking, and produce a professional report that demonstrates your academic and industry insight. 

Leadership and Ethics 

You’ll develop your skills as a future industry leader, exploring ethical decision-making and organisational planning. You’ll learn how to lead with integrity, create actionable strategies, and navigate complex challenges. This module equips you to manage teams and make confident, values-driven decisions in a professional context. 

Live Event Management 

You’ll learn how to plan and deliver successful live music events, from concept to completion. You’ll explore staging, technology, budgeting, and logistics, gaining practical skills to run events in a professional setting. This module is ideal for anyone interested in touring, festivals, or venue management. 

Live Music Promotion 

You’ll gain the tools to market and promote live events effectively. You’ll explore strategy, branding, social media, and advertising, and learn how to attract audiences and grow your profile. The module bridges creativity with business, preparing you to deliver impactful, well-promoted music experiences.